亚马逊发布了其首批自研基础模型，旨在加强其在人工智能领域的地位，挑战微软、谷歌、Meta和OpenAI等领先企业。此前，亚马逊主要通过AWS云服务提供其他公司的人工智能模型，此次发布标志着其在AI领域更进一步。亚马逊表示，其Nova系列模型包括六个模型，涵盖文本创作、视频生成等任务，价格更低、速度更快，并支持200多种语言和自定义功能。此外，亚马逊还强调了这些模型内置的安全措施，并通过AWS的Bedrock服务提供，以确保其负责任地使用。

🤔亚马逊推出自研基础模型Nova系列，包括用于文本处理的Nova Micro、多媒体任务的Nova Lite以及未来发布的复杂推理模型Nova Premiere等，旨在挑战微软、谷歌等AI巨头，并为企业提供更具成本效益和速度优势的AI解决方案。

🎨Nova Canvas和Nova Reel两个模型专门针对创意内容生成，分别用于图像和视频创作，满足用户在艺术创作和视频制作方面的需求。

🌍Nova系列模型支持200多种语言，并允许客户使用其专有数据进行自定义，这将吸引企业开发特定领域的AI应用，进一步扩展其应用场景。

🛡️亚马逊强调了Nova模型内置的安全措施，并通过AWS的Bedrock服务提供，同时发布了使用指南，详细说明了具体用例和限制，确保模型的负责任使用。

💰亚马逊Nova模型比AWS服务器上同类产品便宜至少75%，并且速度更快，这将有助于降低企业使用AI技术的成本，促进AI技术的普及和应用。

The launch of its own line of foundation models marks Amazon’s latest push to strengthen its position against forerunners Microsoft, Google, Meta and OpenAI, the creator of ChatGPT.Until now, Amazon’s AI offerings through its AWS cloud service had largely been limited to providing access to models from other companies, including Anthropic, an AI startup it backs.Even if Google, Microsoft and OpenAI have taken the lead on AI, AWS remains the market leader in cloud computing, which is needed to power artificial intelligence tools and products.“Inside Amazon, we have about 1,000 Gen AI applications in motion, and we’ve had a bird’s-eye view of what application builders are still grappling with,” said senior vice president Rohit Prasad, who is leading the company’s AI efforts.“Our new Amazon Nova models are intended to help with these challenges,” he added.The Amazon Nova family includes six AI models handling tasks from text creation to video generation.The company says the models are at least 75 percent cheaper than comparable offerings available on AWS servers and faster than similar models.The initial lineup includes Nova Micro for fast text processing, Nova Lite for basic multimedia tasks, and Nova Premiere, set for an early 2025 release, for complex reasoning.Supporting 200 languages, the models can be customized using customers’ proprietary data – a feature Amazon hopes will attract enterprises developing specialized AI applications.Two dedicated models target creative content: Nova Canvas for image generation and Nova Reel for video creation.Amazon emphasized built-in safety measures for the new offerings, which will be available through AWS’s Bedrock service, with usage guidelines detailing specific use cases and limitations.How many degrees of separation are you from the globe's most powerful business leaders? Explore who made our brand-new list of the 100 Most Powerful People in Business. Plus, learn about the metrics we used to make it.