必胜客正在转型，其最新的“下一代”餐厅设计包含了快速取餐窗口，顾客无需提前预订即可在3分钟内取走预制披萨、鸡翅等热门产品。这种模式已在全球80个市场应用，并取得了成功。除了快速取餐，顾客还可以通过数字订单或自助点餐机点餐。必胜客今年还推出了其他创新举措，如在披萨盒上打印简历、推出“分手披萨”活动以及推出限量版番茄葡萄酒等，旨在提升品牌知名度。

🍕 **推出快速取餐窗口：**必胜客推出了“下一代”餐厅设计，其中包括快速取餐窗口，顾客无需提前预订，即可在3分钟内取走预制披萨等热门产品，例如个人尺寸的奶酪和意大利辣香肠披萨以及无骨鸡翅等。

🚗 **借鉴全球成功经验：**这种快速取餐模式已在全球80个市场应用，并取得了成功，证明了其可行性和市场需求。

🖥️ **提供多种点餐方式：**除了快速取餐外，顾客还可以通过数字订单或自助点餐机点餐，并观看食物制作过程。顾客也可以在店里预订，然后在加热柜中取餐。

💡 **持续创新提升品牌：**必胜客今年还推出了其他创新举措，如在披萨盒上打印简历、推出“分手披萨”活动以及推出限量版番茄葡萄酒等，旨在提升品牌知名度和用户参与度。

🍕 **借鉴Little Caesar’s经验：**顾客能够随心所欲地取披萨并非必胜客首创，Little Caesar’s也采用了类似的快速取餐模式。

Pizza Hut got its start as a sit-down restaurant, festooned with tiffany lamps and checkered tablecloths. Its present is largely a delivery business, bringing its products to your home (or having you pick them up). As for its future, it’s thinking rapid drive-thru.The chain has debuted the first of what it’s calling its “next-gen” restaurant design, which includes a drive-thru that will let people pick up pizzas without ordering ahead. The goal, the company says, is to serve guests in less than three minutes.Hungry patrons will select an “at-the-ready” item from a new menu that includes the most popular foods, such as personal pan cheese and pepperoni pizzas as well as boneless wings. The first U.S. location is now open in Plano, Texas.While the concept is new to U.S. Pizza Hut locations, the company is already operating similar restaurants in 80 markets around the world—and says the design has driven more transactions and in-restaurant traffic in those.Don’t want a pre-made item? You can also pick up a digital order at the stores, which will be waiting in a heated cabinet. Or you can order at the restaurant via a self-service kiosk and watch the food being made.Customers being able to pick up a pie on a whim is new for Pizza Hut, but not the pizza industry. Little Caesar’s has a similar drive-thru concept, where people can swing by without ordering ahead and pick up a pre-made pizza.Pizza Hut has been increasingly rolling out new ideas this year to increase awareness of its brand. In September, the brand offered to print people’s résumés on a pizza box and deliver it to prospective employers, and in February, it launched a campaign called “Goodbye Pies” that let people send a pizza to the address of an ex (or soon-to-be ex).And just last month, the company unveiled Tomato Wine by Pizza Hut, a limited-edition offering the company says “captures the essence of Pizza Hut’s signature flavors in every sip.”How many degrees of separation are you from the globe's most powerful business leaders? Explore who made our brand-new list of the 100 Most Powerful People in Business. Plus, learn about the metrics we used to make it.