Fortune | FORTUNE 2024年11月28日
With Trump’s return to the White House, innovation is the only way forward for Europe
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本文探讨了欧洲《财富》500强企业的现状,发现其主要由汽车、能源和金融公司组成,与20年前的美国《财富》500强类似。文章指出,许多欧洲企业建立在过去的经济模式上,面临着气候变化和中国竞争带来的生存危机。欧洲需要创新和拥抱创新,但复杂的监管环境阻碍了科技巨头的崛起。文章还强调了欧洲在人工智能等领域落后于美国,以及在面对潜在贸易壁垒和美国孤立主义时,需要采取自由市场资本主义的道路。

🤔 欧洲《财富》500强企业主要集中在汽车、能源和金融行业,与20年前的美国《财富》500强相似,反映出欧洲经济结构的相对稳定性。

⚠️ 许多欧洲企业建立在过去的经济模式上,面临着气候变化和来自中国的竞争带来的生存危机,需要进行转型和创新以适应新的经济环境。

💻 欧洲科技公司数量少,规模有限,且复杂的监管环境阻碍了科技巨头的崛起,与美国相比存在较大差距,需要简化监管流程,促进科技发展。

🇺🇸 欧洲在人工智能等领域落后于美国,需要学习和借鉴美国企业的经验,加快发展步伐,提升自身竞争力。

🌍 面对潜在的贸易壁垒和美国孤立主义,欧洲需要采取自由市场资本主义的道路,促进经济发展,维护自身利益。

Ahead of publication, I took to the streets of the Square Mile, the heart of London’s financial district, asking people to predict who would top this year’s list. Their responses were telling: Most couldn’t suggest a single European company, only American brands.So, what does the Fortune 500 Europe look like today? It is dominated by automotive, energy, and finance companies. Notably, our research—led by Fortune’s Grethe Schepers—found our 2024 list looks remarkably similar to the American Fortune 500 almost 20 years ago.Why does this matter? It’s the long-term outlook: Many of the companies topping the list were built for yesterday’s economy, and today they face an existential crisis as the world adapts to climate change and competition from China.None more so than Volkswagen, which reached No. 1 on this year’s list. Germany was once the economic engine of Europe, as Ryan Hogg writes, but a shifting world order has pulled the carpet out from underneath its economy, including VW. Many of the companies topping the list were built for yesterday’s economy, and today they face an existential crisis as the world adapts to climate change and competition from China.The only clear path forward for Europe is to innovate—or at least embrace innovation. We identified just 15 tech companies this year, including Accenture (No. 48), SAP (No. 113), and ASML (No. 137), on the list. By contrast, America has three times as many Fortune 500 tech companies, which account for a quarter of all profits on that ranking.Scale is the next challenge. The EU is the world’s largest single market, but as anyone who’s spent time here will know, it’s the mishmash of local, national, and EU-wide regulations that stifle growth—one of the many reasons Europe has never managed to build a tech giant to rival Google. “Put simply, developing, launching, or just using technology is harder in Europe than it is anywhere else in the world,” says Matt Brittin, president of Google EMEA, who has seen firsthand the problems holding Europe back. Brittin, who sat down for an interview ahead of his departure from Google, cohosted the inaugural Fortune CEO Forum in London. He noted that over the past five years, more than 100 new laws have been passed that govern Europe’s digital economy.Mark Read CBE, CEO of advertising giant WPP, works with over 300 companies on the Fortune Global 500. Like Brittin, he’s upbeat but acknowledges we’re in a perpetual game of catch-up with the U.S. “Look at AI, where U.S. companies either led initially or scaled rapidly,” he said during the launch of this year’s list. One of the strengths of European business is its international nature. Prarthana Prakash found the secret sauce to landing the top CEO job in Europe is experience leading an international division.With an incoming Trump government in 2025, Europe once again stands at a crossroads. Given the threat of trade barriers and American isolationism, Europe must take a different path. It must lead the charge for liberal, free-market capitalism that, as history has shown us time and time again, benefits the many, not the few. Alex Wood MortonExecutive Editor, Europe, Fortune@alexwoodmortonThis article appears in the December 2024/January 2025 issue of Fortune with the headline: “Make Europe Great Again”.

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