Fortune | FORTUNE 2024年11月26日
Want to boost employee morale and productivity? Ramp up volunteering
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越来越多的企业开始重视员工的福祉,并将其融入企业文化中。然而,传统的福利项目效果并不显著。一项研究发现,志愿者活动是唯一能有效提升员工福祉的干预措施。志愿者活动不仅能赋予工作更深层的社会意义,还能增强团队凝聚力,提升员工对企业的归属感和忠诚度。此外,志愿者项目还能帮助企业吸引和留住人才,尤其是在吸引追求工作意义的年轻一代方面发挥重要作用。本文探讨了企业志愿者项目对员工和企业带来的诸多益处,并揭示了其背后的机制和驱动因素。

🤔**志愿服务是提升员工福祉的有效途径:**研究表明,在众多员工福利项目中,志愿服务是唯一能显著改善员工心理健康的措施,它能赋予工作更深层的社会意义,并帮助员工在工作中找到价值感和归属感。

🤝**志愿者项目促进团队建设和员工凝聚力:**企业组织志愿者活动,能够打破部门和层级之间的壁垒,让员工在共同参与公益活动中建立更深厚的情谊,增强团队合作和凝聚力,尤其是在混合办公模式下,志愿活动成为员工连接和沟通的重要桥梁。

📈**志愿服务提升员工满意度和留存率:**参与志愿者项目的员工对工作、企业文化和领导层的满意度显著高于未参与的员工,这表明志愿者项目能增强员工对企业的忠诚度,降低员工流失率,提升企业人才竞争力。

🌟**志愿者项目成为吸引人才的重要因素:**尤其是对于追求工作意义的年轻一代,志愿者项目能够彰显企业社会责任感和人文关怀,从而吸引和留住人才,增强企业品牌形象,提升企业在人才市场中的竞争力。

💼**志愿者项目提升员工敬业度和生产力:**研究发现,员工参与志愿者活动后,工作敬业度和生产力都有所提高。这可能是因为志愿者活动能增强员工的自信心,提升他们的积极性和工作热情。

“It was this beautiful fall day, and my employer was paying us to be outside in the foliage, helping to build birdhouses and put down mulch,” Kahn, a marketing and communications professional, tells Fortune. She’s since moved to another company, but that experience and others like it, including a day spent mentoring at a local school, made a deep and lasting impression.It also boosted her mental health. “It felt like my employer cared about me as a whole human,” she says, “and not just as an employee inside the walls of the office.”That’s no small feat these days. A recent Gallup poll shows employee stress has reached unprecedented levels and workplace well-being has been on the decline—despite the estimated $52 billion companies spent globally on wellness programs, from mindfulness training to virtual therapy, according to the Global Wellness Institute.A recent large-scale systematic review, in fact, found that a range of workplace wellness offerings had no positive effect on employees’ well-being. But there was one clear exception: volunteering.“My study analyzed data from about 50,000 employees over 250 companies in the U.K. Volunteering was the only one of these interventions which showed…improved well-being,” says study author William Fleming, a sociologist and research fellow at the University of Oxford. “It instills a bit more social meaning…into people’s jobs, especially if you’re working for a big corporate global organization [where] it can feel like you’re just making money for the man and spinning paper sheets around.”It’s at least part of why corporate volunteer programs have been on an upswing, with more partnerships, volunteer hours, and active participants in 2023 than ever, according to Benevity, which helps companies including CarMax and Charles Schwab manage such programs.In a 2023 survey of 149 companies by the Association of Corporate Citizenship Professionals, meanwhile, more than 60% of respondents reported increased participation in employee volunteer programs.And employers who create these opportunities aren’t just being altruistic: There’s evidence that volunteer programs make for more positive, engaged employees who are more likely to stick around.Why volunteering boosts well-beingSuch offerings bring both peace of mind and deeper meaning to employees—whether companies are consciously motivated by this or it’s just a lucky upshot, says Jessica Rodell, a professor of management at the University of Georgia Terry College of Business who studies meaningful work experiences. And she has theories about why they are more impactful than other wellness perks.“The in-house benefits, like a workout membership or meditation, can seem like, ‘Well, you’re just trying to get the most work out of me,’” Rodell says, whereas volunteer programs feel less self-serving.Jennifer Sirangelo, CEO of Points of Light, which consults on social impact programs with over 154 corporate partners, including many Fortune 1000 companies, says the companies are aware of and motivated by positive employee response.Companies realize the importance of such programs for the sort of wellness that arises from team-building—especially in hybrid work environments, Sirangelo adds. “People really want there to be a purpose for coming together,” she says, and gathering in a volunteer setting is “one of the biggest motivators.”Further, says Rodell, “prospective employees and current employees will interpret it as, ‘If they’re capable of caring about others, they can care about me. And so I’m going to work harder, and I’m going to feel better about working here, because I think they’re the type of place that has that capacity,’” she says.This all tracks with Mark Snyder, a University of Minnesota professor of psychology who has researched the benefits of volunteering. And he’s found it brings not only a sense of purpose, new skills, social connection, and a wider perspective on life, but also health benefits.“People who volunteer, as a result of their volunteering, have a higher sense of self-esteem, greater happiness and emotional well-being, and increased physical health,” he says. Combining it with work, he adds, which is a big part of people’s identities, could make for “particularly powerful experiences of volunteering” that will be highly valued.“It’s a message that the employer cares enough about the community to invest in the community through providing ways for their volunteers to do good,” Snyder notes.Rodell says that, specifically with group volunteer outings, the experience “breaks down boundaries that you wouldn’t be able to break down within the walls of the organization,” allowing employees of all levels to “get to know each other at a deeper, more individualized level.”But employees who get volunteer time off to give back on their own time “still get that signal that the organization cares about others and that they’re willing to invest the time and money to let them have time off to support their initiative,” she says. And they, too, “should have a well-being bump.”Companies benefit, tooEmployees who participate in their workplace volunteer programs, according to the 2023 findings of Ares Management and Edge Research, are more satisfied overall with their job (79% vs. the 55% who did not volunteer). They are also more satisfied with their company’s culture (75% vs. 54%) and leadership (71% vs. 45%).And in a 2024 Deloitte workplace volunteer survey of 1,000 professionals, 91% of respondents said volunteer opportunities can have a positive impact on their overall work experience.These boosts in satisfaction translate into a win for companies, who get the benefit of more engaged, more satisfied workers.“It’s a big competitive advantage from a talent perspective,” says Kelly Baker, chief human resources officer at financial services organization Thrivent. She says benefits like 20 hours of volunteer time off, gift card incentives, and group volunteering, including with Habitat for Humanity, have sealed the deal for people during the hiring process.Baker adds that such benefits have been “the best retention hooks,” and have led to high engagement across the company. The Ares research echoes that, and notes that these programs also boost worker morale and productivity.Sirangelo says such benefits are becoming vital in the hiring process, especially when it comes to Gen Z’s desire for a sense of meaning at work.But it’s something that resonates for workers of all ages, including Kahn, 42, for whom volunteering in the community was enlightening. “It probably taught me more than working inside the office—about how to work together, and about how our work connects to the communities that we support around us,” she says, “and ultimately, how to relate to and be better humans to one another.”More on workplace wellness:

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员工福祉 志愿服务 企业文化 人才竞争力 社会责任
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