TechCrunch News 2024年11月21日
Spotify tests a video feature for audiobooks as it ramps up video expansion
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Spotify正通过三个新的实验来增强其高级用户的有声书体验:视频片段、作者页面和在用户收听时添加视觉效果的功能。这些举措是Spotify努力改进其有声书产品并拉近听众与他们最喜爱的作者和故事之间距离的一部分。Spotify正在引入作者或出版商提交时长最多30秒的短视频的功能,这些视频可以是访谈片段、录音过程的幕后花絮,甚至作者的信息。此外,Spotify还推出了“跟随”功能,为用户提供更沉浸式的体验,以及“作者页面”,展示作者的背景、作品和其他相关信息。这些测试目前面向所有提供Spotify有声书的市场的高级用户开放,但仅限部分作者和出版商以及手机用户使用。

📖 Spotify正在测试为有声书添加视频片段的功能,作者或出版商可以提交时长不超过30秒的视频,内容可以是访谈、幕后花絮或作者信息,丰富用户体验。

🖼️ Spotify推出了名为“跟随”的视觉功能,在用户收听时显示插图、照片和图形,增强沉浸感,类似于翻阅实体书。

✍️ Spotify正在试点“作者页面”,类似于音乐平台的艺术家页面,展示作者的背景、作品和相关信息,方便用户探索作者的全部作品。

🌍 这些测试目前面向所有提供Spotify有声书的市场的高级用户开放,包括美国、英国、澳大利亚等国家,但仅限部分作者和出版商以及手机用户使用。

💰 Spotify此举旨在提升其有声书服务,增强用户体验,并可能为其带来新的收入来源。

Spotify is enhancing the audiobook experience for premium users through three new experiments: video clips, author pages, and the ability to add visuals that appear while users listen. These initiatives are part of Spotify’s effort to improve its audiobook offering and bring listeners closer to their favorite authors and stories.

One notable feature being introduced is the option for authors or publishers to submit a short video—up to 30 seconds long—for their audiobooks. The videos may feature anything from a segment of an interview to behind-the-scenes footage from the audio recording process, or even a message from the author.

The introduction of video clips for audiobooks aligns with Spotify’s ongoing investment in the format, as video consumption has grown in popularity on the platform, particularly following the launch of music videos and video podcasts. In a recent earnings call, CEO Daniel Ek suggested an expansion of its video offerings was coming. 

Image Credits:Spotify

Spotify is also experimenting with visuals for audiobooks. Called “Follow Along,” this feature aims to provide a more immersive experience, making it feel as if users are flipping through a book with illustrations, photos, and graphics. These visuals will appear where the book cover typically is on the screen. It can be found in the “extras” section and there are time stamps for users to jump to specific chapters.

Additionally, the platform is piloting “Author Pages,” which build upon the Artist pages previously launched by Spotify. These dedicated profiles will showcase authors’ backgrounds, works, and other relevant information, making it easier for users to explore an author’s entire catalog.

These tests are currently live for premium listeners in all markets where Spotify audiobooks are available, including the U.S., the U.K., Australia, Canada, France, Belgium, Ireland, New Zealand, Netherlands, and Luxembourg. 

Only select authors and publishers have access and it’s mobile-only for now.

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Spotify 有声书 视频 视觉效果 作者页面
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