Fortune | FORTUNE 2024年11月20日
Monkey Tilt raises $30 million in push to make online gambling more social
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Monkey Tilt 是一款将娱乐与赌博相结合的在线平台,最近获得了 3000 万美元的 A 轮融资。该平台由拉斯维加斯本地人 Sam Kiki 创立,旨在打造一个社交化的在线赌博体验,用户可以在平台上与朋友一起赌博、聊天、互动,并分享赌博的乐趣。Monkey Tilt 采取与知名人士和网红合作的策略,打造品牌并吸引用户,类似于 Stake.com 的模式,但更进一步,将合作融入内容创作中。该平台还集成了聊天功能,用户可以边赌博边交流,并可以将部分奖金捐赠给其他用户。Monkey Tilt 于今年 3 月份推出,每月投注量已达 2 亿美元,并计划在未来几周内推出扑克游戏和加密货币支付基础设施。

🐒 **社交化赌博体验:**Monkey Tilt 强调社交互动,用户可以在平台上与朋友一起赌博、聊天,分享赌博的乐趣,旨在打造更具沉浸感的在线赌博体验,类似于线下拉斯维加斯赌场的氛围。

🤝 **与网红合作打造品牌:**Monkey Tilt 采取与知名人士和网红合作的策略,通过他们制作内容来吸引用户,并将其品牌融入合作内容中,类似于 Stake.com 的模式,但更进一步地将合作与内容创作相结合。

💰 **平台功能与发展:**Monkey Tilt 目前提供体育博彩和诸如二十一点、轮盘和老虎机等赌场游戏,并计划在未来几周内推出扑克游戏和加密货币支付基础设施。平台已于 3 月份推出,每月投注量已达到 2 亿美元。

💸 **融资及未来规划:**Monkey Tilt 最近获得了 3000 万美元的 A 轮融资,由 Pantera Capital 领投。这笔资金将主要用于付费广告和营销,以及扩充技术团队来维护平台。

📈 **行业趋势:**Monkey Tilt 并非唯一一家吸引风投关注的在线赌场,其他类似平台如 MyPrize 也获得了融资,这表明在线赌博行业正朝着更加社交化和沉浸式体验的方向发展。

Online gambling used to be a solitary activity, one person sitting in front of a screen hoping to land on red. But as companies like Stake.com, FanDuel and DraftKings have gained popularity in recent years, investors are betting on the growing social aspect that has become part of many betting platforms.That includes Monkey Tilt, which combines entertainment with gambling, and on Wednesday announced it has raised $30 million in a Series A funding round led by Pantera Capital.Monkey Tilt is the brainchild of Las Vegas-native Sam Kiki, who has helped operate some of the largest casinos in the U.S and now hopes to use his expertise to take on the biggest players in online gambling.“I’m looking at the future as you log in and you’re hanging out on the site for a few hours, talking to your friends. You’re gambling together. You’re having fun the same way you would in Vegas,” Kiki told Fortune.Kiki views Monkey Tilt as an entertainment company as much as an online casino. He is hoping to develop a recognizable brand by partnering with celebrities and influencers to make content that drives users to his platform.This is similar to the strategy employed by online crypto casino Stake.com, which partners with influencers who promote the site to their users by gambling on their livestreams. Kiki says that Monkey Tilt is different because it goes a step further, building their brand around these partnerships.“We’re going to partner with all the dopest streamers, the cultural icons, the coolest brands but on top of that, we need to make content with them,” Kiki said.The platform has also integrated a chat function in which users can communicate with each other while they gamble and donate a portion of their winnings to other users. “We’re very big on the integration of lots of social features. I think the gaming platform of the future looks much more socially immersive than the gaming platforms of the past,” Kiki said. Monkey Tilt launched in March and has already amassed a monthly betting volume of $200 million. The online casino currently offers sports betting and casino games like black jack, roulette and slots. Kiki says that poker and a crypto payment infrastructure are coming within the next few weeks. Kiki will allocate a large portion of the funding raised in this round to paid advertising and marketing. He also plans to use the money to build out a tech team to maintain the platform. Monkey Tilt is not the only online casino attracting VC interest. In March, another site that also seeks to provide an immersive gambling experience, MyPrize, raised $13 million across two funding rounds, valuing the company at $140 million. Learn more about all things crypto with short, easy-to-read lesson cards. Click here for Fortune's Crypto Crash Course.

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在线赌博 社交化 Monkey Tilt 加密货币 风投
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