Fortune | FORTUNE 2024年11月19日
The company that’s building on the moon
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本文讲述了丹麦建筑师Bjarke Ingels及其公司BIG在建筑设计领域的杰出成就,包括纽约VIA 57 West和The Spiral等标志性建筑。文章还介绍了BIG参与纽约世贸中心重建项目以及与NASA合作,利用3D打印技术在月球建造人类居住基地的计划。此外,文章也预告了Fortune杂志即将举办的Brainstorm Design大会,探讨设计师如何推动创新并创造商业价值。

🚀BIG建筑事务所设计了纽约的VIA 57 West和The Spiral等标志性建筑,展现了其在城市规划和建筑设计方面的创新能力。

🏙️BIG曾参与纽约世贸中心重建项目,但由于主要租户退出,最终未能完成该项目,这反映了大型项目中面临的复杂挑战。

🌕BIG与NASA合作,计划利用3D打印技术和月球材料在月球上建造人类居住基地,并计划在2032年实现。

💡Fortune杂志即将举办Brainstorm Design大会,探讨设计师如何通过创新设计为企业创造商业价值,主题为“体验实验”。

📅Brainstorm Design大会将于12月5日在澳门举行,邀请了Gensler、Ammunition等知名设计公司的代表进行演讲。

Clay Chandler here, filling in for Diane.I’ve just landed back in Hong Kong following an event-filled week in New York City that kicked off with the fantastic 2024 Fortune Global Forum, where I joined conversations with a host of insightful speakers, including former Secretary of Defense Leon Panetta, former Secretary of State Mike Pompeo, International Monetary Fund first deputy managing director Gita Gopinath, and a panel of distinguished global China experts.A highlight of my experience at this year’s Forum was my conversation with Danish architect Bjarke Ingels, one of the world’s most sought-after designers. New Yorkers know Bjarke as the genius behind VIA 57 West, nicknamed the “courtscraper” (because it combines the density and verticality of a skyscraper with the communal space of a courtyard building), and The Spiral, the extraordinary 66-floor skyscraper in Hudson Yard that is home to Pfizer, HSBC, and TPG.Bjarke’s firm, Bjarke Ingels Group (aka “BIG”), has also been a key player in the fraught, long-running debate about how to redevelop New York’s financial district in the wake of terrorist attacks that destroyed the iconic Twin Towers on September 11, 2001. That’s a neighborhood we care about at Fortune because our headquarters are just blocks away on Fulton Street. In 2015, developer Silverstein Properties commissioned BIG to propose a structure for 2 World Trade Center, one of a handful of sites near “ground zero” of the 9/11 attacks, taking over from Foster + Partners. BIG’s vision was widely praised. But when the site’s proposed anchor tenants, 21st Century Fox and News Corp., dropped out, Silverstein dumped BIG and re-engaged Foster. The site has yet to land replacement anchors; construction dates remain in limbo.Bjarke also spoke about how BIG is collaborating with NASA and 3-D printed building company ICON to erect structures on the surface of the moon. That venture will use solar-powered lasers to melt lunar obsidian into what Bjarke called the equivalent of “dragon glass.” BIG aims to use that material to create structures for human habitation on the moon by 2032, earlier than the opening of several of its earthly buildings. “We have projects on the moon with schedules tighter than our terrestrial projects,” Bjarke said. And BIG’s “moonshots” are yielding technical breakthroughs with practical benefits here on earth.Fortune will explore the many ways in which designers like Bjarke can spark innovation and add measurable business value at our Brainstorm Design conference, which will convene on Dec. 5 at the spectacular MGM Cotai resort in Macau. Our theme this year is  “Experiments in Experience.” Confirmed speakers include Gensler co-CEO Elizabeth Brink, Ammunition founder Robert Brunner, Universal senior director Bob Dennis, Rockwell Group design leader Andrew Lazarow, SOM cities and climate lead Peter Kindel, and many more. Brainstorm Design, now in its sixth year, is one of Fortune’s most innovative conferences. It’s by invitation only, but if you’d like to attend, please drop me a note.More news below.Clay ChandlerExecutive Editor, AsiaFORTUNETOP NEWSAmazon struggling with AI 'latency'Amazon is struggling to create an AI-based successor to its voice assistant Alexa, according to an internal memo from earlier this month obtained by Fortune. Employees have found there is too much of a delay between asking the technology for something and the new Alexa providing a response. The problem, known as latency, is a critical shortcoming, employees said in the memo.Trump's FCC pick wants to eliminate law shielding social mediaBrendan Carr is a longtime opponent of Big Tech. He wants to do away with many of the protections afforded to large social media platforms under Section 230 of the Communications Decency Act. The provision gives online platforms some protections from legal consequences for third-party content posted on their sites.Perplexity AI’s shopping shiftIn an exclusive interview with Fortune on Monday, Perplexity AI CEO Aravind Srinivas explained that the company doesn’t actually know how its AI search engine ranks products over others when making recommendations to users. The interview came as Perplexity AI announced new subscriber-only tools that allow users to make purchases directly in the search engine. AROUND THE WATERCOOLERThomson Reuters CEO: With changes to U.S. policy likely, here’s what to expect for AI in business and government by Steve HaskerDonald Trump’s presidency could light a speculative fire under gold, pushing the price to a fresh all-time high by Christiaan HetznerThe ‘Oracle of Wall Street’ says home prices need to fall 20% to end the ‘generational schism’ by Alena BotrosRed Lobster’s CEO has a new favorite dish at the chain he’s trying to revive by Sydney LakeElon Musk’s endorsement of a Treasury secretary candidate has reportedly rubbed Trump’s people the wrong way by Chris MorrisThis edition of CEO Daily was curated by Joey Abrams.This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.

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Bjarke Ingels BIG 建筑设计 创新 月球基地
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