Perplexity推出了一项名为"Buy with Pro"的购物助手功能，该功能整合在Perplexity Pro订阅服务中，用户可以通过Perplexity搜索结果直接购买产品。这项功能旨在简化购物流程，并提供产品信息比较和免费送货服务。Perplexity Pro订阅费用为每月20美元，目前不从购买中获取佣金，但未来不排除引入此功能的可能性。Perplexity作为搜索引擎领域的竞争者，通过结合AI生成内容和实时网络数据，为用户提供独特的搜索体验。尽管面临版权和商标相关的法律挑战，但Perplexity正积极探索将AI搜索结果商业化的途径，并推出商家计划，帮助零售商分享产品信息并获取购买数据。

🛍️ **Perplexity Pro推出“Buy with Pro”购物助手：**Perplexity Pro订阅用户可以在搜索结果中直接购买产品，享受一键购物体验，并获取产品信息和价格比较，以及免费送货服务。

💰 **Perplexity Pro订阅费用为每月20美元，目前不收取佣金：**Perplexity表示目前没有计划引入联盟收入，但未来也不排除此可能性。该功能旨在吸引用户升级至Pro版本。

📊 **Perplexity与谷歌和OpenAI的竞争：**Perplexity结合AI生成内容和实时网络数据，提供混合型搜索体验，类似于谷歌Gemini和OpenAI的ChatGPT Search。但其也面临版权和商标相关的法律挑战。

🤝 **Perplexity推出商家计划：**零售商可以通过该计划分享产品规格，从而获得更多产品推荐机会和购买数据。Perplexity表示不会与商家分享用户的具体浏览习惯。

🚀 **Shoppable Search是迈向AI代理的一步：**Perplexity的购物助手功能可以看作是AI代理功能的雏形，未来AI代理可能执行多步骤任务，成为行业发展趋势。

Perplexity searches are now shoppable with a Perplexity Pro subscription.

Today, the AI-driven search engine unveiled "Buy with Pro," a shopping assistant within Perplexity searches that gives you a one-click shopping experience. If you're researching products, or some kind of shopping-related query, Perplexity includes products in its responses that can be bought on the page — as long as your payment info is saved in the app.

Search results include relevant product info to inform your purchases by comparing prices and features. To sweeten the deal, Perplexity is also offering free shipping.

How Perplexity compares to Google and OpenAI

Buy with Pro is available with a Perplexity Pro subscription, which costs $20 a month. But notably, Perplexity doesn't earn a commission from purchases like Google Shopping — for now. "We have no concrete plans to introduce affiliate revenue," said Perplexity spokesperson Sara Platnick. "But it's also not off the table." At least for now, it sounds like a way to entice Perplexity users to upgrade to Pro.

Perplexity has gained attention as competitor to Google and OpenAI by offering a combination of AI-generated and real-time responses from the web. It's like a hybrid of Google Gemini and Google's AI overviews or OpenAI's new ChatGPT Search. However, like other generative AI chatbots trained on publicly available content, it has faced accusations of violating copyright and trademark laws. While Perplexity battles infringement lawsuits, it is charging forward with monetizing AI-powered search results.

It's not an AI agent, as in, it doesn't perform multi-step tasks — a feature that's shaping up to be a big theme in the coming year. But shoppable search results could be a stepping stone to this autonomous feature that companies like Google and OpenAI are expected to launch soon.

In conjunction with the AI shopping assistant, Perplexity also announced a Merchant Program for retailers to share product specs with the app. In turn, participating merchants will get an increased chance of product recommendations and purchasing data about their products. Perplexity isn't sharing specific user browsing habits with merchants, Platnick confirmed to Mashable.