Brachlianoff joined Veolia almost 20 years ago, so she’s had time to practice her elevator pitch—but the business has changed dramatically in two decades. Today, Veolia provides solutions for “ecological transformation,” Brachlianoff says. That includes waste management, water supply, and energy, from wastewater collection and hazardous waste treatment to controlling heating and air conditioning throughout cities. In recent years, Veolia has shifted from a more traditional approach to those industries, to pitching itself as a business that can help others adapt to climate change. Recently, Veolia helped Paris clean the Seine so athletes could swim in the famously filthy river during the Olympics.In the two decades Brachlianoff has worked at this business, she’s seen attitudes toward climate change evolve. “We have moved from the realization, which is now shared, to the what can we do about it? I think that’s really a big, big shift,” she says.Veolia CEO Estelle Brachlianoff. DANIEL LEAL/AFP—Getty ImagesTechnology has evolved too. “Twenty years ago, we thought a few things were absolutely impossible, and I’ve seen them happening. We thought we couldn’t recycle things, which now we can recycle,” she says—like copper from a nuclear facility. “We are much more efficient in many, many ways. We are even using gen AI to save energy on water. Would you think that would be possible 20 years ago?”Veolia is based in France, but Brachlianoff characterizes it as a global company, not a French one. Forty percent of its business is outside of Europe. Brachlianoff gets in the weeds of state and municipal law from California to Ohio and can talk at length about the differences between operating in a country with a centralized local governmental system (as she did in the U.K.) or a more distributed one. The Paris Olympics were a start, but the CEO’s hope is that Veolia becomes a company that people besides climate experts and local government officials are familiar with. “[In 10 years] the general public will probably know us better,” she says. “We don’t have anything to sell to the general public—but we are here.”Emma Hinchliffeemma.hinchliffe@fortune.comThe Most Powerful Women Daily newsletter is Fortune’s daily briefing for and about the women leading the business world. Today’s edition was curated by Nina Ajemian. Subscribe here.ALSO IN THE HEADLINES- Not better together. Coach and Kate Spade’s parent company Tapestry, led by CEO Joanne Crevoiserat, ended its attempts to acquire Capri Holdings, which owns Michael Kors, Versace, and Jimmy Choo. The companies cited legal uncertainty as a reason to stop the $8.5 billion merger deal, which had been probed by the FTC under Lina Khan. Wall Street Journal- Looking for bluer skies. 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Most recently, she was president of hydrogen energy and mobility in North America at Air Liquide.Cars for Kids, a children’s education nonprofit, appointed Cheryl Sutterfield-Jones as CEO. Previously, she was president of the JPS Foundation.Digital Trusted Identity Services, a data collection channeler, named Maurine Fanguy chief executive officer. Most recently, she was managing director at Accenture Federal Services.Caleres, a footwear brands portfolio, named Nancy Bitetto senior vice president of New York brands. She most recently served as VP of sales—footwear, jewelry, and belts—at Tory Burch.Ocular Therapeutix, a retinal diseases and eye conditions therapies developer, appointed Namrata Saroj as chief business officer. Previously, she was a development strategy consultant for the company.The Association of National Advertisers appointed Gülen Bengi to its board of directors. Bengi is lead CMO at Mars and chief growth officer at Mars Snacking.NeoGenomics, an oncology testing services provider, appointed Felicia Williams to its board of directors.ON MY RADARMoms are worried about their sons post-election, too RomperTrump’s defense secretary pick said women shouldn’t be in combat roles. These female veterans fear what comes next CNNMartha Stewart's empire monetized more than domesticity BloombergPARTING WORDS“I’m not identifying with my brokenness. It’s not my identity.”— Singer SZA on the shift her new music has takenThis is the web version of MPW Daily, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.
