Fortune | FORTUNE 2024年11月11日
Why Airbnb CEO Brian Chesky doesn’t believe in employee autonomy: ‘If you want to be autonomous, start your own company’
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Airbnb CEO布莱恩·切斯基认为,高绩效组织并非一定要给予员工极大的自主权。他主张一种“创始人模式”的管理方式,即CEO亲自参与公司运营的细节,而非放手让高管自行其是。切斯基认为,在Airbnb高速发展初期,他过度授权导致公司出现问题,最终不得不重新掌控细节,并取得了显著成效。他认为,优秀的领导力在于参与而非缺席,CEO需要设定愿景和节奏,并深度参与项目的细节,才能确保公司发展方向和执行效率。这种管理方式与传统领导力理论相悖,但切斯基认为,像乔布斯、迪士尼等成功企业家也都是这种风格。

🤔 **创始人模式管理:**切斯基认为,优秀的CEO应该深度参与公司运营的细节,而非过度授权,这与传统管理理论相悖,但他认为这种方式更能确保公司发展方向和执行效率。

📈 **过度授权导致问题:**Airbnb在高速发展初期,切斯基过度授权给高管,导致公司出现问题,最终不得不重新掌控细节,才扭转了局面。

💡 **领导力在于参与:**切斯基认为,优秀的领导力在于参与而非缺席,CEO需要设定愿景和节奏,并深度参与项目的细节,才能确保团队高效运作。

🚀 **Airbnb的成功转型:**在切斯基重新掌控细节后,Airbnb实现了盈利并进入财富500强,并计划推出全新产品和服务,再次颠覆酒店和旅游行业。

👥 **共主人才网络:**Airbnb推出了共主人才网络,帮助房东找到当地人管理房产,缓解房东负担,吸引更多房东加入平台。

When it comes to corporate management, conventional wisdom has it that high-performing organizations offer employees autonomy in spades. Airbnb CEO Brian Chesky vehemently rejects that assertion. “If you want to be autonomous, start your own company,” he told me.Chesky, just one of 22 Fortune 500 CEOs who can say they founded their empires, notes that his newfound management philosophy isn’t an authoritarian approach to leadership, but it’s certainly one that’s magisterial and positions him as the ultimate decision-maker in an effort to streamline and expedite internal processes. Since news broke of his idiosyncratic oversight and, consequently, social media dissertations on whether it’s a micromanagement rebrand, the CEO hasn’t backed away from this ethos, primarily because he’s witnessed the benefits firsthand, Chesky says.During the early days of his home-sharing et al. platform, Chesky says he had intimate knowledge of the company in its entirety. “I was in the details. I knew everything going on.” As Airbnb took off, he hired executives to help the company pivot into hypergrowth. The outcome was damaging in the long run.“I did all these things everyone told you to do, like hire great people, empower them to do their job, give them space, and the results were devastating,” Chesky says. He felt too far removed from the minutiae of the company. But as I pointed out to him, Chesky’s self-proclaimed absence from the company didn’t appear deleterious until more recently, to which he agrees. In fact, Chesky acknowledges that well into 2015, the company “went on a rocket ship” despite the prosaic hands-off approach. In 2016, however, the foundation began to feel shaky. “I started feeling like I didn’t know what I was doing,” Chesky said pensively. Unlike being a founder, he noted, “no one’s born a good CEO. It is such a non-intuitive job.” By late 2019, growth was slowing, and costs were rising. Chesky recalls an employee lamenting their long work hours in exchange for low productivity returns. By 2020, the foundation had, in many ways, crumbled thanks to the pandemic. “All of a sudden, it’s late January, and I’m in a meeting, and they’re like, ‘Our China businesses dropped 80%,’” recalled Chesky. “Eight weeks later, everyone was talking about it, and we lost 80% of our business globally.” He likens this scenario to driving 100 mph and then slamming on the brakes. Airbnb went from one of the hottest IPOs to a business that had many, including respected journalists, he says, asking, “Is this the end?” It wasn’t. As Intel’s third CEO, Andy Grove once said:—A crisis destroys bad companies—Good companies survive a crisis—A crisis defines great companiesChesky was determined to make Airbnb the latter. “I said this is gonna be our defining moment…We’re gonna be this really lean, elite organization where not only am I in the details, we’re all in the details.”Such credence flies in the face of what most are taught about modern leadership, Chesky says, but it’s been espoused auld lang syne by the likes of Steve Jobs and Walt Disney and, more recently, Jensen Huang and Elon Musk. “They’re people [who] are in the details,” he said, making a rejoinder to another aspect of his founder-mode management belief: “A lot of people hear this [and] say, ‘Wait, isn’t that like micromanaging?’ There is a difference. You can be in the details of people without telling them what to do, working through problems with them.”In our conversation, Chesky contemplated another question I posed: If you hire great people, shouldn’t they feel empowered to do their job in an emancipated way? “How do you know they’re great if you’re not in the details?” he asked. “This is about a mentality of belief that great leadership is presence, not absence.”Admittedly, three years post-pandemic, Airbnb earned a spot on the Fortune 500 for the first time in 2023. The company landed at No. 450 with $8.4 billion in revenue, up 40.2% year over year, and reported its first-ever profitable year in 2022 with $1.9 billion. Last Thursday, the company reported third-quarter earnings that were shy of analyst estimates, according to CNBC, though revenue increased 10% from $3.4 billion a year earlier. The company said adjusted EBITDA for the third quarter was $2 billion, up 7% year over year. Chesky, unsurprisingly, is the first to sing Airbnb’s praises. “The company went from losing money to one of the most profitable companies in all of Silicon Valley,” he told Fortune. “We’ve made over 500 improvements to the product in three years alone, and most importantly, [over] the next couple years, we’re going to be launching new products and services.”The CEO is all the more emphatic about founder mode—which he stresses he did not coin—as he leans into Airbnb’s upcoming transformation. Next year, Chesky says, will see the platform again disrupt the hotel and travel industry, though he demurred on what that would entail. “We’re going to be unveiling an entirely new Airbnb,” he said. “It’s by far the biggest moment in the company’s history since its founding.” Among Airbnb’s most recent changes is the launch of its co-host network, which allows hosts who have little time on their hands to find locals to act as property managers and maintain control of their rental homes. The initiative stemmed from prospective hosts who found Airbnb compelling but felt it required too much labor. “It’s over 10,000 hosts in 10 different countries,” Chesky said of the initiative. “These are some of the best hosts on Airbnb; 73% are super hosts.”Chesky says his vision is to unlock millions more homes soon, though he believes that will be more than two years from now. “I wouldn’t want to put a specific timeline on it. It’s just too unpredictable—but millions of new homes.” In the meantime, he’s doubling down on being in the details.Check out the full must-watch interview here. And share your thoughts with me using the email below.Ruth Umohruth.umoh@fortune.comNetwork with the world’s top business and policy leaders in New York City Nov. 11-12 at the Fortune Global Forum. Watch the livestream here.Today’s newsletter was curated by Natalie McCormick.Smarter in secondsInside job. Do insider or outsider CEOs perform better? Estée Lauder and Ross Stores’ new leaders illuminate the divideRight-hand woman. Who is Susie Wiles? Trump taps trusted campaign manager with a reputation for controlling his worst impulses to be chief of staffWinning trumps all. Donald Trump reveals the leadership qualities we actually value—whether we want to admit it or not, says a top professorLeadership lessonMore from my interview with Airbnb CEO Brian Chesky"When I started Airbnb, I was a founder. I ran it the way a founder would run the company. I was in the details. I knew everything going on. I was the chief product officer of the company, and then I hired a bunch of executives as we grew and went into hyper-growth and did all these things everyone told you to do, like hire great people, empower them to do their job, give them space, and the results were devastating," Chesky said. "It's not that you shouldn't hire great people or empower them, but you have to be in the details. You have to be close with them. You have to, as a CEO, set not only the vision but the rhythm. I review all the work. Now, before it ships, I am the chief editor of the company. This flies in the face of everything we're taught about modern leadership."News to knowPresident-elect Donald Trump’s proposed tax cuts, including no taxes on tips or Social Security benefits and lower corporate taxes, face a fiscal challenge in Washington despite Republican control of Congress. NYTDonald Trump’s return to the White House will usher in new faces like business tycoon Elon Musk. Here’s who might be in and who might be heading for the exits. Fortune, PoliticoElon Musk joined a call last week with Donald Trump and Ukraine President Volodymyr Zelensky. The tech billionaire's presence is the latest indication of the outsize role he will play in the next administration. Washington PostDonald Trump’s election night win has fueled stock gains for major Wall Street firms, setting up substantial bonus payouts for executives at Goldman Sachs, Carlyle Group, and JPMorgan Chase. Bloomberg

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Airbnb 创始人模式 CEO管理 领导力 细节管理
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