Forget the Macy’s parade, the real start of the holiday shopping season is in Oprah’s hands these days—and she has declared it open.Oprah Winfrey, the queen of all media, has released the 2024 version of her Favorite Things list, with 116 items that are now being fast-tracked on many people’s wish lists. This year’s list is a bit longer than 2023, which measured in at 112 items and the majority of items come from either small businesses or those owned by women or minorities.“One of my favorite things about this time of year is how open people are to spreading goodwill, and every present you offer is a chance to show someone how much you appreciate them – an opportunity to say, ‘You matter to me, and I am so grateful to have you in my life,’” Winfrey said in a statement.A dozen brands are making the list for the first time in 2024. As has become standard, Winfrey is working with Amazon to create a storefront to purchase the items.Prices for this year’s list range from $12 for Soap Sox, which are animal-shaped bath scrubbers for kids, to $1,800 for a De’Longhi Eletta Explore espresso machine.The complete list is, of course, too long to include here, but a few highlights include:Popsmith The Popper – a $199 stovetop mechanism for making popcorn that keeps burnt kernels to a minimum. It’s a high-end version of the Whirly Pop, which was especially popular 10 or so years ago (and remains on the market today).Feathersnap Smart Bird Feeder – For $180, this bird feeder will capture HD pictures and video of the birds that come for a snack and send them directly to your phone.Bonilla a la Vista Potato Chips – “Trust me, I know potato chips,” Oprah writes. Imported from Spain and fried in olive oil, these snacks will run you $55.GymWrap The Pony 2.0 – Developed by actress Nicole Ari Parker, this baseball cap features an extra hole at the top for people with long hair to stick their ponytail through.Upcoming event: Join business's brightest minds and boldest leaders at the Fortune Global Forum, convening November 11 and 12 in New York City. Thought-provoking sessions and off-the-record discussions feature Fortune 500 CEOs, former Cabinet members and global Ambassadors, and 7x world champion Tom Brady–among many others.
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