In this episode of our Differential Privacy series, I'm joined by Zahi Karam, Director of Data Science at Bluecore, whose retail marketing platform specializes in personalized email marketing. I sat down with Zahi at the Georgian Partners portfolio conference last year, where he gave me my initial exposure to the field of differential privacy, ultimately leading to this series. Zahi shared his insights into how differential privacy can be deployed in the real world and some of the technical and cultural challenges to doing so. We discuss the Bluecore use case in depth, including why and for whom they build differentially private machine learning models. The notes for this show can be found at twimlai.com/talk/133