Fortune | FORTUNE 2024年10月24日
Unilever sales growth accelerates under CEO’s overhaul plan
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联合利华第三季度销售增长加速,超出市场预期,这得益于首席执行官海因·舒马赫的扭亏为盈计划取得进展。该公司表示,其收入增长了4.5%,超过分析师预期的4.3%。消费者再次购买了更多该公司的品牌,其销量连续第四个季度增长。联合利华的股票在早盘交易中上涨了2.2%,今年迄今已上涨约25%。

🍦 **销售增长加速:** 联合利华第三季度销售增长4.5%,超过预期,连续第四个季度销量增长,表明公司扭亏为盈计划初见成效。

🌍 **市场挑战:** 尽管整体销售增长,但新兴市场表现不佳,中国市场疲软,印度价格下跌,印尼市场因西方品牌抵制而面临运营挑战。

📈 **重点领域:** 北美市场表现突出,得益于美容、保健品和个人护理产品的强劲增长,表明这些领域具有结构性增长优势。

❄️ **冰淇淋业务:** 联合利华计划剥离或出售其冰淇淋业务,该业务是第三季度增长最快的部门之一。

💰 **财务目标:** 联合利华重申其年度目标,即基础销售增长率在3%至5%之间,其中大部分来自销量增长,预计全年基础营业利润率至少为18%。

Unilever Plc’s sales growth is accelerating as Chief Executive Officer Hein Schumacher’s turnaround of the consumer goods company gathers pace.Revenue increased 4.5% in the third quarter, beating the 4.3% expected by analysts, the maker of soap and stock cubes said Thursday. Consumers are buying more of its brands again with volumes up for the fourth consecutive quarter, it added. Unilever’s shares rose as much as 2.2% in early trading. The stock is up about 25% since the start of the year. The beat on performance was “uneventful” but that in itself is “testament to the extent to which Unilever has been rehabilitated,” RBC analyst James Edwardes Jones said in a note. The Magnum maker is in the middle of a shakeup, which includes a spinoff or sale of its ice cream business and a cost-cutting initiative that will shed 7,500 jobs globally. It said the separation of its ice-cream unit, which was the fastest-growing division in the quarter partly thanks to a slowdown last year, is still on track with the split expected to complete by the end of next year.The ice cream separation is part of Schumacher’s efforts to restore investor confidence after a period of underperformance. Like other consumer goods companies, he is weaning Unilever off price-led growth, after a stretch of high inflation, and moving back to focusing on expanding volumes. His efforts have been challenged by weak consumer sentiment in countries including the US and China. Challenging Markets Emerging markets — which represent the majority of sales and have historically been Unilever’s growth engine — performed poorly compared to the group overall with underlying sales growth of 2.9%. There was weakness in China, falling prices in India and operational challenges in Indonesia where shoppers have been boycotting western brands over the war in Gaza. North America, where Unilever’s portfolio is dominated by beauty, supplements and personal care, was the fastest-growing geography, pointing to the structurally stronger growth path of those sectors.Still, Unilever reiterated its annual target of underlying sales growth of between 3% to 5%, with the majority coming from volume. Underlying operating margin for the full year is expected to be at least 18%.Yogurt maker Danone also beat expectations in the third quarter Thursday, bolstered by its health-focused portfolio. Danone and Unilever are transitioning to volume-led growth more successfully than Nestle SA: The world’s biggest food group cut its full year outlook for the second quarter last week. That marks a reversal of fortunes for Nestle and its Anglo-Dutch peer Unilever, which was until recently the laggard.

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联合利华 销售增长 冰淇淋业务 市场挑战 财务目标
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