Fortune | FORTUNE 2024年10月23日
Chipotle just released an AI recruiting tool to gain an edge in the ‘competitive labor market’
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Chipotle推出名为“Ava Cado”的新招聘工具,由Paradox公司打造。该工具能与候选人用多种语言交流,完成一系列招聘流程,预计将招聘时间缩短75%。此举措在大规模招聘的餐厅连锁中具有意义,且HR领导者正探索将AI融入工作流程,但使用AI招聘时需确保有人工参与。

🥑Chipotle推出的“Ava Cado”是一款新的招聘工具,由Paradox公司开发。它可以用多种语言与候选人聊天,回答问题,收集基本信息,安排面试,甚至发送录用通知。

💼使用AI进行招聘对每年大规模招聘的餐厅连锁组织很有意义。Chipotle计划在2024年为“玉米饼季”招聘19000名员工,该工具预计能将招聘时间缩短75%。

⚠️使用AI招聘时,CHRO们需确保过程中有人工参与。快速发送录用通知且人工交互少,可能导致候选人认为是骗局或公司不认真。至少10%的招聘过程应有人工交互,对于知识型员工,这一比例应更高。

Ava Cado is coming to Chipotle, and no, I’m not talking about guacamole. On Tuesday, the fast-casual restaurant chain announced a new recruiting tool (named “Ava Cado”) to help beef up hiring. The new “virtual team member,” built by recruitment software company Paradox, will chat with candidates in various languages, answer their questions, collect basic information, schedule interviews, and even send offer letters, according to the company. Chipotle anticipates the tech to reduce hiring time by 75%. “We expect that increasing our speed to hire will be an advantage in a competitive labor market,” Ilene Eskenazi, Chief Human Resources Officer for Chipotle, told Fortune. The company’s in-restaurant and field leadership roles account for 98% of total hiring.Using AI for recruiting at a large restaurant chain makes a lot of sense for an organization that hires on a large scale every year. The restaurant chain announced in 2024 that it would be hiring 19,000 employees for “burrito season,” a particularly busy time for the company that lasts from March until May. Chipotle isn’t the first fast-food chain to incorporate an AI into the hiring process: McDonald’s launched McHire, its own custom virtual hiring assistant, in collaboration with Paradox in 2019. Two years into using it, the restaurant has cut back hiring time for hourly workers by 60%, according to Paradox.Chipotle’s announcement comes at a time when HR leaders around the world are trying to figure out the best way to incorporate AI into their workflow. Recruiting has been a major focus of many CHRO’s AI efforts for some time because it can be used to create job postings, write emails, and filter through applications.“AI enabled recruiting is particularly well suited for distributed blue collar recruiting. Restaurants, retail, warehouses, distribution businesses are all ripe for AI enablement,” says Dan Kaplan, a senior client partner at Korn Ferry’s CHRO practice. “We have come a long way and yet we aren’t even in the first inning.” But it’s crucial that CHROs make sure that if they do use AI for recruiting, there’s still a human involved in the process. Sending an offer letter too quickly, with little to no human interaction, may lead candidates to believe the offer is a scam, or that the company isn’t serious, says Mahe Bayireddi, CEO and co-founder of Phenom, an HR technology company that develops AI-based software for recruiting. One of his clients went overboard and cut their total recruiting time from application to offer letter to just 45 minutes. “While a lot of people got offers, only 50% of them actually showed up to work,” says Bayireddi.He adds that at least 10% of the hiring process should involve human interaction. And it’s important to note that number increases when it comes to hiring knowledge workers— a more personalized hiring process is more critical for those roles. Brit Morsebrit.morse@fortune.comToday’s edition was curated by Emma Burleigh.Around the TableA round-up of the most important HR headlines.Only a quarter of UK workers say they want alcohol at social events, signaling that employees are moving away from after-work drinking culture and alcohol consumption altogether. Financial TimesSt. Louis passed a bill that would throw out an old ordinance that barbers cannot work past 6:30 p.m. on Sundays and holidays—a rule that originally targeted Black barbers. Washington Post The new CEO of industrial giant 3M Co. enforced that employees at the director level and above must be in office three days per week—after three years of operating on flexible schedules. BloombergWatercoolerEverything you need to know from Fortune.Brain drain. More than 2,400 of Kaiser Permanente's unionized mental health workers in California went on strike Monday over unmanageable workloads and staff shortages. —Damian Dovarganes, APBlind optimism. Although Gen Z is taking an interest in trade careers, an analysis of traditional positions like welding, plumbing, and carpentry in the UK reveal they’re some of the unhappiest jobs. —Orianna Rosa RoyleSynchronized slipup. EY fired dozens of staffers for attending two training sessions simultaneously, but the axed employees say the company promotes multitasking and never said they couldn’t attend multiple meetings at once. —Eleanor PringleThis is the web version of CHRO Daily, a newsletter focusing on helping HR executives navigate the needs of the workplace. Sign up to get it delivered free to your inbox.

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