Worldcoin, the Sam Altman co-founded “proof of personhood” crypto startup that scans people’s eyeballs, announced on Thursday that it dropped the “coin” from its name and is now just “World.” The startup also unveiled its next generation of iris-scanning “Orb” and other tools at a live event in San Francisco.

Co-founder and CEO of World, Alex Blania, said the startup’s old name “just doesn’t work anymore,” potentially signaling the startup is looking to expand its identity beyond its original cryptocurrency mission. (Eye-scanning initially was seen as a way to get access to Worldcoins, though the founders say this never happened.)

OpenAI’s CEO, Sam Altman, spends a good chunk of his time working at World, Blania told TechCrunch during a press conference, but said the two startups’ missions are independent from each other. However, Blania didn’t rule out that World’s cryptocurrency could be incorporated into ChatGPT one day.

“Well, he’s a co founder and he’s been so from the beginning. So, we talk a couple times a week. He’s involved in all the decisions,” Blania told TechCrunch.

“Of course, he’s focused on OpenAI,” Blania continued. “How tied is World’s success to OpenAI? I think actually not at all. I think these are two very separate missions, and I think AI is heading where it’s heading, and we think what we built here is very important infrastructure for the world, and that will not change.”

World is predicated on the idea that advanced AI systems – like the one Altman’s OpenAI is trying to build – will one day make it impossible to tell whether or not you are talking to a human online. Its solution is “human verification services” based around blockchain. The startup also promises to make the benefits of AI accessible to everyone, potentially by redistributing the wealth generated by AI to people through its Worldcoins.

If all this sounds a bit dubious, you’re not the only one who thinks so. Governments around the world – including Kenya and countries in the EU – have probed and suspended Worldcoin over the years over privacy, security, and financial concerns. Some of those EU investigations are ongoing, and World’s fate there remains uncertain.

Altman and Blania detailed World’s four-step roadmap onstage Thursday. The first and second steps — developing the Orb and building a distributed ownership network with blockchain — are already done, he said. The last step is redistributing the benefits of AI, but before we get to that, we have to complete the third step: scale. World had several announcements on Thursday, including the launch of a new blockchain and a new app, but they all revolved around scaling up the company’s 7 million verified humans to something much larger.

In order to do that, World needs to scan more eyeballs across the globe. And to that end, the company unveiled its next generation Orb on Thursday. The startup promised everyone (including TechCrunch) attending the live event would receive an Orb to take home, though it’s not immediately clear how individuals would put it to use.

The new Orb is easier to mass produce, has fewer parts, and operates three times faster. World says people will soon be able verify themselves at coffee shops, and announced a partnership with the #1 delivery service in Latin America, Rappi, so people can schedule a home Orb verification.

Also on Thursday, World unveiled Deep Face, a attempt to combat online deepfakes and impersonation using the company’s human-verification services. The startup said Deep Face could be used to augment apps like Facetime, Zoom, and X, but provided no details on how that would happen.

The startup also announced a beta of its World ID credential, an alternative to government IDs for use online. They aren’t meant to replace national IDs, an executive clarified during a press conference, but could let people verify their identities online without giving up too much extraneous information, like they might by uploading a driver’s license or passport.

Adoption may be an obstacle for World moving forward. At the event, World asked guests to verify their own identity by presenting their government issued ID. Trusting a cryptocurrency company with your identity is a big ask for most people, but especially one led by Sam Altman, who is notorious for lying to OpenAI’s board.