Fortune | FORTUNE 2024年10月17日
Nestlé cuts sales outlook in a ‘very painful reset’ and overhauls top leadership
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雀巢在周四发布了今年前九个月的销售额,销售额下降,该公司再次下调了2024年的预期,并对高管团队进行了重组。雀巢的品牌涵盖从雀巢咖啡胶囊到宝路狗粮和哈根达斯冰淇淋等各种产品,该公司表示,其销售额达到671亿瑞士法郎(774亿美元),比去年同期下降2.4%。雀巢新任首席执行官劳伦特·弗雷克斯在一份声明中表示,近几个月来,消费者需求疲软,预计未来需求环境仍将疲软。雀巢上个月任命弗雷克斯接替马克·施耐德,此前该公司销售额放缓,并发生了一系列产品丑闻。弗雷克斯表示,雀巢现在预计今年的有机销售额增长将达到2%。该公司此前在7月份已将年度销售额增长预期从4%下调至3%。

🇨🇳雀巢下调2024年预期,并重组高管团队:雀巢在周四发布了今年前九个月的销售额,销售额下降,该公司再次下调了2024年的预期,并对高管团队进行了重组。

📉销售额下降:雀巢的品牌涵盖从雀巢咖啡胶囊到宝路狗粮和哈根达斯冰淇淋等各种产品,该公司表示,其销售额达到671亿瑞士法郎(774亿美元),比去年同期下降2.4%。

🧭重组高管团队:雀巢上个月任命弗雷克斯接替马克·施耐德,此前该公司销售额放缓,并发生了一系列产品丑闻。弗雷克斯表示,雀巢现在预计今年的有机销售额增长将达到2%。该公司此前在7月份已将年度销售额增长预期从4%下调至3%。

📊销售额增长预期下调:雀巢新任首席执行官劳伦特·弗雷克斯在一份声明中表示,近几个月来,消费者需求疲软,预计未来需求环境仍将疲软。

🚀重组高管团队:雀巢宣布对领导层结构进行一些调整,包括将其拉丁美洲和北美部门合并为一个美洲部门。该公司的大中华区将成为其亚太和非洲区的一部分,其他调整还包括对执行董事会进行重组。

Nestlé lowered its outlook again for 2024 and reshuffled its executive team on Thursday as the global food giant reported falling sales for the first nine months of the year.The Swiss group, whose brands range from Nespresso coffee capsules to Purina dog food and Haagen-Dazs ice cream, said sales reached 67.1 billion Swiss francs ($77.4 billion), a 2.4% drop from the same period last year.“Consumer demand has weakened in recent months, and we expect the demand environment to remain soft,” Nestlé’s new chief executive, Laurent Freixe, said in a statement.Nestlé appointed Freixe, who headed its Latin America unit, last month to replace Mark Schneider following slowing sales and a series of product scandals.Freixe said Nestlé now expects organic sales growth, which excludes currency fluctuations and acquisitions, of 2% this year.The group had already cut its annual sales growth expectations from 4% to 3% in July.“A very painful reset for Nestlé, unprecedented in recent history,” Vontobel analyst Jean-Philippe Bertschy said. “For a super-tanker like Nestlé, the miss in just a few months is enormous.”Organic sales growth for the first nine months of the year reached 2%, compared to 7.8% over the same period in 2023.Nestlé’s CFO Anna Manz highlighted during the earnings call that “consumer demand has been subdued.” Temporary delistings in Europe, geopolitical tensions impacting consumer behavior and election anticipation in the U.S. are some of the factors impacting the company. The Swiss giant has leaned on promotions as a way to lure reluctant customers to buy more of its products after previously hiking prices to offset high input costs. Nestlé highlighted that in the third quarter, “pricing increases in confectionery and coffee linked to higher input costs were partly offset by the impact of promotional activity in PetCare and dairy,” indicating that the company continues to grapple with a mix of headwinds. Nestlé announced several changes in its leadership structure, including merging its Latin America and North America divisions into a single Americas unit.Its Greater China region will become part of its Asia, Oceania and Africa zone, among other changes that include a reshuffling of the executive board.“With these organisational changes, all the leaders of key units driving our performance and our transformation will now report directly to me,” Freixe said.“This is crucial, as we sharpen our focus on consumers and customers and restore investment in our brands and in innovation to expand market share and accelerate our performance,” he added.

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雀巢 销售额 预期 重组 高管团队
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