Fortune | FORTUNE 2024年10月16日
Kellogg said it would remove artificial colors from Froot Loops by 2018—people are protesting that it still hasn’t
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Kellogg 公司,Froot Loops 和 Apple Jacks 的制造商,在近十年前宣布将在 2018 年前从其产品中去除人工色素和成分。尽管该公司在其他国家已经实现了这一目标,例如在加拿大,Froot Loops 使用浓缩胡萝卜汁、西瓜汁和蓝莓汁进行染色。但在美国,这款谷物仍然含有人工色素和 BHT,一种化学防腐剂。最近,活动人士向 Kellogg 公司递交了超过 40 万个签名的请愿书,要求其从谷物中去除人工染料和 BHT。他们指出有证据表明人工染料会导致儿童行为问题。Kellogg 公司则表示其食品安全,所有成分均符合联邦法规,并强调其超过 85% 的谷物销售不含人工色素。然而,加州最近通过一项法案,禁止在该州公立学校提供的食物中使用六种食品染料,其中包括 Froot Loops 中使用的四种。这可能促使 Kellogg 公司重新考虑其在美国的策略。

👨‍🍳 Kellogg 公司于 2014 年宣布将在 2018 年前从其产品中去除人工色素和成分,但在美国市场上,Froot Loops 等产品仍然含有人工色素和 BHT,一种化学防腐剂。

💪 活动人士向 Kellogg 公司递交了超过 40 万个签名的请愿书,要求其从谷物中去除人工染料和 BHT,他们指出有证据表明人工染料会导致儿童行为问题。

📊 Kellogg 公司则表示其食品安全,所有成分均符合联邦法规,并强调其超过 85% 的谷物销售不含人工色素,但承认消费者对天然色素的接受度在不同市场存在差异。

🇺🇸 加州最近通过一项法案,禁止在该州公立学校提供的食物中使用六种食品染料,其中包括 Froot Loops 中使用的四种,这可能促使 Kellogg 公司重新考虑其在美国的策略。

🌎 Kellogg 公司在加拿大等其他国家已经使用天然色素生产 Froot Loops,说明其能够实现这一目标,但可能需要更多时间和努力才能在美国市场上推广天然色素产品。

Kellogg, the maker of Froot Loops and Apple Jacks, announced nearly a decade ago that it would remove artificial colors and ingredients from its products by 2018.The company has done that in other countries. In Canada, for example, Froot Loops are colored with concentrated carrot juice, watermelon juice and blueberry juice. But in the U.S., the cereal still contains artificial colors and BHT, a chemical preservative.On Tuesday, activists said they were delivering petitions with more than 400,000 signatures asking WK Kellogg to remove artificial dyes and BHT from their cereals. Protesters said there was evidence that artificial dyes can contribute to behavioral issues in children.“I’m here for all the mothers who struggle to feed their kids healthy food without added chemicals,” said Vani Hari, a food activist who previously pressured Kraft Heinz to remove artificial dyes from its macaroni and cheese.The U.S. Food and Drug Administration says it has reviewed and evaluated the effects of color additives on children’s behavior but believes that most children have no adverse effects when consuming them.Battle Creek, Michigan-based WK Kellogg became a separate company last year when its snack division was spun off to form Kellanova. Kellanova kept the company’s international cereal business; it now makes Froot Loops with natural dyes for markets like Australia and the United Kingdom.WK Kellogg said Tuesday that its foods are safe and all of its ingredients comply with federal regulations.“Today, more than 85% of our cereal sales contain no colors from artificial sources,” the company said in a statement. “We continuously innovate new cereals that do not contain colors from artificial sources across our biggest brands, offering a broad choice of nourishing foods for our consumers.”Kellogg said it announced its plan to remove artificial colors and ingredients almost a decade ago because it believed customers were seeking foods with natural ingredients and would welcome the change. But the company said it found that consumer preferences differed widely across markets.“For example, there is better reception to our cereal recipes that utilize natural-color alternatives within the Canadian market than in the U.S.,” the company said.Still, Kellogg may have to reconsider. Last month, Democratic Gov. Gavin Newsom of California signed a bill banning six food dyes from food served in the state’s public schools, making it the first state in the U.S. to take such a step.California’s law bans four of the dyes now used in Froot Loops: Red Dye No. 40, Yellow Dye No. 5, Yellow Dye No. 6 and Blue Dye No. 1.Recommended newsletter The Broadsheet: Covers the trends and issues impacting women in and out of the workplace and the women transforming the future of business. Sign up here.

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Kellogg Froot Loops 人工色素 食品安全 消费者权益
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