Google Shopping正在推出一个个性化的产品推荐功能，旨在根据用户的兴趣和搜索历史展示相关商品。该功能首先在移动设备上推出，用户在访问shopping.google.com时会看到一个个性化产品流。页面顶部将显示用户最近购买过的商品，方便用户快速回到之前的搜索结果。向下滚动后，Google会推荐与用户兴趣相关的产品和视频，这些推荐基于用户的搜索历史和YouTube观看记录。用户可以对不感兴趣的产品进行“不喜欢”操作，防止类似产品再次出现。此外，Google还推出了一个个性化的优惠标签，展示与用户兴趣相关的优惠产品。

👨‍💻 Google Shopping推出个性化产品推荐功能，根据用户的兴趣和搜索历史展示相关商品。

该功能首先在移动设备上推出，用户在访问shopping.google.com时会看到一个个性化产品流，页面顶部将显示用户最近购买过的商品，方便用户快速回到之前的搜索结果。

向下滚动后，Google会推荐与用户兴趣相关的产品和视频，这些推荐基于用户的搜索历史和YouTube观看记录。用户可以对不感兴趣的产品进行“不喜欢”操作，防止类似产品再次出现。

此外，Google还推出了一个个性化的优惠标签，展示与用户兴趣相关的优惠产品。

Google还利用AI生成产品摘要，并根据用户搜索内容提供相关建议，例如搜索“茶壶”，Google会显示推荐的茶壶，并附带相关特点描述，方便用户快速了解产品信息。

Google Shopping is rolling out a personalized feed that shows you a stream of products you might like. The new feature, which is coming to mobile devices first, shows up when you head to shopping.google.com.

At the top of the page, you’ll see a carousel of products you’ve recently shopped for, allowing you to jump back into your search. But once you scroll down, Google will surface recommended products and in-line videos related to items you might be interested in. Google will use your recent searches and YouTube videos to personalize your feed.

If you come across something in your feed that you don’t like, you can hit the “thumbs-down” button to prevent Google from showing anything similar. Its setup sounds pretty similar to the algorithm-driven “for you” pages that have popped up on platforms like TikTok, Instagram, Threads, and even YouTube.

“Imagine a store that’s tailored just to your current interests, and that’s really what we set out to create here,” Sean Scott, Google’s vice president and general manager of consumer shopping, told The Verge during a briefing. Google is also rolling out a personalized deals tab that will show products tailored to your interests. You won’t see any personalization if you’re not logged in to Google.

That’s not the only major update Google is making to its shopping experience. Now, when you search for a product in Google and then hit the “Shopping” tab, you’ll see an AI-generated summary with tips on what to look for. As you scroll down, you’ll see products beneath a “top recommendations” heading, along with a blurb about why you should consider each one.

Image: Google

For the search “tea kettle for matcha,” Google displays three suggested tea kettles and highlights “precise temperature control & control pour for one,” while another has “fast boiling & keep warm function.”

When asked about how Google chooses recommended products, Scott said Google uses keywords to search the “entire corpus of reviews” on the web to locate articles about particular products. “There’s a lot happening behind the scenes ... in order to pull all that content forward,” Scott said.

GIF: Google

Further down the page, Google will lump other results into categories, like “Variable temperature kettles for matcha” or “Electric gooseneck kettles for matcha.” You’ll have to scroll all the way bottom of the page if you want to see the catalog of results that Google Shopping previously displayed.

Google’s revamped shopping experience is rolling out today on mobile and desktop for users in the US.