Contributor 2024年10月15日
The iPhone is basic and cheugy, no cap, bruh!
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iPhone 16推出一月后,本文对其市场情况进行分析。供应方面,分析师称iPhone 16 Pro需求符合预期,订单几乎不变。销售方面,Piper Sandler报告显示,部分青少年升级iPhone 16的意愿略有下降,但多数仍拥有iPhone且期望下一部手机为iPhone。总体来看,iPhone 16表现尚佳。

📱iPhone 16的供应情况:供应链分析师Ming-Chi Kuo表示,iPhone 16的装配订单几乎保持不变,供应商在国庆假期期间被要求继续生产两款Pro型号,这表明Pro型号的需求到目前为止基本符合预期。

📈iPhone 16的销售情况:Piper Sandler的报告指出,约22%的受访者表示打算在今年秋冬升级到iPhone 16,相比去年同期计划升级到iPhone 15的23%和2022年计划升级到iPhone 14的24%略有下降。但需注意,该调查可能存在一定误差。

💡iPhone在青少年中的市场:多数受访者拥有iPhone,且88%的青少年期望下一部智能手机是iPhone。不过,Piper Sandler的调查可能未涵盖低收入青少年,数据可能存在偏差。

Macworld

We are a month past the introduction of the iPhone 16 and it’s time to review some surprising results for this year’s device.

First, what if they threw an iPhone launch and it was not immediately followed by massive supply cuts (because no one buys iPhones anymore, too popular)? In a new post on X, supply chain analyst Ming-Chi Kuo provides a variety of updates on iPhone 16 shipments:

You’re a loose cannon, Ming-Chi Kuo! You go off the book one more time and I’ll have your badge!

The biggest takeaway is that sales numbers appear to be matching expectations, with no supply chain cutbacks anticipated.

Sir, this is not how we do things. Please refer to the script. It goes: 1) iPhone introduction, 2) massive supply cuts. What is this steady demand nonsense? The Macalope will not have it. Not on his watch. The line must be drawn here! This far! No farther! Etc. etc.

Well, at least one group is not rushing out to buy the iPhone 16: those reserved and fiscally conservative teens, according to a report by Piper Sandler.

The Macalope has been known to ride a pollercoaster or two so he knows a bit about the accuracy of these things. Let’s see if you can spot where these conclusions get ahead of themselves.

About 22 percent of respondents said they intend to upgrade this fall or winter, which is a slight drop from the 23 percent who planned to upgrade to the iPhone 15 at the same time last year, and from the 24 percent for the iPhone 14 in 2022.

If you said “THOSE ARE ALL ALMOST EXACTLY THE SAME NUMBER!” give yourself five points. It should be noted, however, that five is a meaningless number since it is awarded without reference to any scale and points cannot be exchanged for goods or services. Thank you for playing.

Piper Sandler’s sample size of 13,500 teens is pretty good but even so, a one percent decrease has got to be within the margin of error. (Piper Sandler does not note a margin of error in its press release.) Calling this a decline is a real stretch. It could be declining. It could also be going up. But it’s probably just staying level.

IDG

Now, every time teens come up two things happen: first, the Macalope flinches and says “Where?!” Terrifying. Second, the horny one thinks back to those heady days of 2013 when teens supposedly hated the iPhone and that was real bad news for Apple!

…in the eyes of today’s youth, massive popularity has watered down Apple’s coolness. “Teens are telling us Apple is done,” says Tina Wells of the youth marketing agency Buzz Marketing Group.

Mmm-hmm. Of course, those teens are now in their 20s so today’s teens are entirely new teens with that new teen smell which is sadly the same as the old teen smell which is to say body odor. Still, it wasn’t true then that teens didn’t like the iPhone and it’s not true now. Because while interest in the iPhone 16 might be a little lower (or not!), teens still love iPhones.

…87% of respondents said they own an ‌iPhone‌. Additionally, 88% of teens expect their next smartphone to be an ‌iPhone‌.

Piper Sandler’s survey has a history of leaving out lower-income teens so that might be skewed a bit, but the iPhone’s U.S. market share is usually somewhere in the mid-50 percent range, so 30 points above that is pretty striking, even if it’s just middle class and rich kids. If it weren’t for toddlers buying all those Android devices, Apple would have even higher market share.

Ultimately, it seems like the iPhone 16 is doing just fine. Which, the Macalope knows, huge surprise, right?

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iPhone 16 供应情况 销售情况 青少年市场
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