Whip Media announced the launch of Fan Pulse, the industry’s first community-driven platform designed to deliver sentiment analysis at unprecedented scale. This innovative solution revolutionizes content decision-making by harnessing fandom intelligence and directly engaging with millions of passionate viewers across the globe.
Fan Pulse provides both quantitative and qualitative sentiment data sourced from a vast community of engaged viewers. Leveraging advanced AI technologies, it delivers actionable insights that enable entertainment organizations to enhance content creation, licensing, programming, marketing, and ad sales in powerful new ways.
Powered by Whip Media’s proprietary TV Time app, which features millions of users from over 150 countries, Fan Pulse offers real-time feedback on global TV and film titles, providing unique insights into both new and existing content.
“The entertainment industry is balancing complex decisions around what resonates with audiences,” said Chase Cabanillas, Chief Technology Officer at Whip Media. “Fan Pulse goes beyond traditional social listening by focusing on high-quality, actionable data from our engaged community, revealing true demand for TV and film titles, talent, and content libraries.”
Key Features of the Whip Media Fan Pulse Platform:
Real-Time Audience Feedback
Provide real-time insights into demand for IP, library content, spinoffs, reboots, and talent. Understand what viewers love and why they watch by using quantitative and qualitative data to inform content development decisions. And, tap into genuine viewer feedback episode by episode, to enhance ongoing series maintenance.
Pre-Release Performance Tracker
Analyze the potential debut performance of titles before release. Compare upcoming content with established benchmarks to fine-tune marketing and programming strategies well ahead of premieres.
Content Radar
Identify when audience interest or viewership trends reach critical thresholds. Receive real-time alerts that enable content teams to act quickly, optimizing programming and marketing decisions.
Cross-Platform Analytics
Gain unparalleled insights into content affinity, talent recognition, and engagement across platforms. Use Fan Pulse to drive data-based decisions on content creation and licensing through comprehensive audience behavior analytics.
Audience Demand for Ad Sales
Understand audience demand pre-launch and for returning shows to better monetize content. Leverage daily insights to fine-tune strategies and maximize revenue opportunities.
Competitive Intelligence
Stay ahead of competitors with unparalleled insights into their content performance and growth drivers. Use Fan Pulse to track content trends across the landscape, including those behind walled gardens.
Data Lake Enrichment
Enhance your internal analytics by integrating Whip Media’s first-party global data into your existing data lake. Unlock deeper insights into viewership trends and audience preferences worldwide.
“Our community is the driving force behind today’s critical content decisions,” added Cabanillas. “We’re thrilled to expand Whip Media’s trusted data solutions with Fan Pulse, bringing unparalleled insights to the entertainment industry.”
