Amid a boom in women’s sports, Buss looked for her own way to get involved. The Lakers once owned the Los Angeles Sparks, the city’s WNBA team, but sold the franchise in 2006. (“I feel like it’s still in the family,” Buss says when asked if she’d ever get back into the WNBA business.) In 2017, she became a co-owner in Women of Wrestling, or WOW; her business partner is David McLane, who founded GLOW, the women’s wrestling franchise that was dramatized in a Netflix series. The sports entertainment franchise for female wrestlers (or “promotion,” as it’s called) films 52 shows a year, with a distribution partnership with Paramount. Its matchups are syndicated, airing at different times in different markets.Lakers owner Jeanie Buss pitches wrestling as a career path for female athletes after college. JC Olivera/Getty ImagesBuss sees women’s wrestling as a path for female athletes whose sports don’t come with much opportunity in the pros. “If you’re athletic enough to participate in a college sport, then you have the athleticism and the skill. We’ll teach you how to be a wrestler,” she says.While wrestling is more explicitly about entertainment over competition compared to professional basketball, with its costumes and manufactured storylines, Buss says the same principles translate. “It boils down to, you’ve got to be able to sell tickets, sell sponsors, you’ve got to have a good platform to show your games, whether it’s streaming or cable or YouTube—whatever works for your sport to get attention and create a fan base,” she says. Whether in women’s wrestling or women’s basketball, Buss says she’s “a believer in slow growth.” “Sports attracts a lot of investors who are looking to make a quick buck,” she says. “That’s irresponsible and that doesn’t belong, especially in women’s sports. Women deserve investment and the time and resources to grow and build something lasting.” Buss says that sports offers a unique benefit to its fans and investors. “I love that every year is a new season. There’s the disappointment of losing, but there’s a chance to go back and retool and win the whole thing,” she says. “And when you have personalities that are intriguing, it’s as good as any television show.” Emma Hinchliffeemma.hinchliffe@fortune.comThe Broadsheet is Fortune’s newsletter for and about the world’s most powerful women. Today’s edition was curated by Nina Ajemian. Subscribe here. ALSO IN THE HEADLINES- Open call. 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