Fortune | FORTUNE 2024年10月10日
Lakers owner Jeanie Buss pitches wrestling as a career path for female athletes
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珍妮·巴斯,洛杉矶湖人队的老板,正在投资女子摔跤,她认为这是一条女性运动员在大学毕业后的另一条职业道路。她认为女子摔跤与篮球有相似的商业模式,都需要吸引观众、赞助商并建立粉丝基础。巴斯认为女子体育需要耐心和持续投资,才能取得成功。她坚信女子体育的未来充满希望,并将其比作充满吸引力的电视节目,因为它充满活力和变化。

👩‍🏫 珍妮·巴斯,洛杉矶湖人队的老板,正在投资女子摔跤,她认为这是一条女性运动员在大学毕业后的另一条职业道路。她认为女子摔跤与篮球有相似的商业模式,都需要吸引观众、赞助商并建立粉丝基础。

💰 巴斯认为女子体育需要耐心和持续投资,才能取得成功。她坚信女子体育的未来充满希望,并将其比作充满吸引力的电视节目,因为它充满活力和变化。

🏆 她认为,女子摔跤可以为那些在职业生涯中没有太多机会的女性运动员提供一条新的道路。她认为,如果一个女性运动员有足够的运动能力参加大学体育比赛,那么她就有足够的能力和技能成为一名摔跤手。

🥊 虽然摔跤比职业篮球更强调娱乐性而不是竞争性,但巴斯认为两者之间存在相同的原则。她认为,最终还是要吸引观众、赞助商,并建立一个良好的平台来展示比赛,无论是在流媒体、有线电视还是 YouTube 上,都需要吸引观众和建立粉丝基础。

🌟 巴斯认为,女子摔跤是一个充满希望的领域,它可以为女性运动员提供一条新的职业道路,并为她们带来更多的机会。

Amid a boom in women’s sports, Buss looked for her own way to get involved. The Lakers once owned the Los Angeles Sparks, the city’s WNBA team, but sold the franchise in 2006. (“I feel like it’s still in the family,” Buss says when asked if she’d ever get back into the WNBA business.) In 2017, she became a co-owner in Women of Wrestling, or WOW; her business partner is David McLane, who founded GLOW, the women’s wrestling franchise that was dramatized in a Netflix series. The sports entertainment franchise for female wrestlers (or “promotion,” as it’s called) films 52 shows a year, with a distribution partnership with Paramount. Its matchups are syndicated, airing at different times in different markets.Lakers owner Jeanie Buss pitches wrestling as a career path for female athletes after college. JC Olivera/Getty ImagesBuss sees women’s wrestling as a path for female athletes whose sports don’t come with much opportunity in the pros. “If you’re athletic enough to participate in a college sport, then you have the athleticism and the skill. We’ll teach you how to be a wrestler,” she says.While wrestling is more explicitly about entertainment over competition compared to professional basketball, with its costumes and manufactured storylines, Buss says the same principles translate. “It boils down to, you’ve got to be able to sell tickets, sell sponsors, you’ve got to have a good platform to show your games, whether it’s streaming or cable or YouTube—whatever works for your sport to get attention and create a fan base,” she says. Whether in women’s wrestling or women’s basketball, Buss says she’s “a believer in slow growth.” “Sports attracts a lot of investors who are looking to make a quick buck,” she says. “That’s irresponsible and that doesn’t belong, especially in women’s sports. Women deserve investment and the time and resources to grow and build something lasting.” Buss says that sports offers a unique benefit to its fans and investors. “I love that every year is a new season. There’s the disappointment of losing, but there’s a chance to go back and retool and win the whole thing,” she says. “And when you have personalities that are intriguing, it’s as good as any television show.” Emma Hinchliffeemma.hinchliffe@fortune.comThe Broadsheet is Fortune’s newsletter for and about the world’s most powerful women. Today’s edition was curated by Nina Ajemian. Subscribe here. ALSO IN THE HEADLINES- Open call. 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女子摔跤 珍妮·巴斯 女性运动员 职业道路 体育投资
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