Prime Day is one of the biggest shopping events on the internet and, fortunately for us, it happens twice a year.
October Prime Day in particular is not only a great time to buy a TV on sale, but happens to fall during prime TV watching season. Whether you're a football person, a scary movie person, or a cozy fall show rewatch person, this is your chance to upgrade TVs without waiting until Black Friday.
Though Prime Big Deal Days (October Prime Day's official title) doesn't officially start until tomorrow, Oct. 8, Amazon’s got some pretty good deals live already. We've pulled the best ones and organized them by size, and will be refreshing this list daily throughout the sale and the days after — deals tend to stick around for a second after a Prime event ends.
Before you take the plunge on an Amazon TV deal, though, it would be smart to check out Best Buy's Flash Sale that happens to fall on the same two days as Prime Day. Best Buy tends to have a wider selection of TV deals than Amazon, particularly on the more premium end from Samsung, LG, and Sony.
Best TV deal overall
Why we like it
Who says you need to spend a grand to get a nice (and decently-sized) 4K TV? With the early 35% discount that Amazon slapped on the 55-inch version of its most affordable Fire TV, Prime members could actually get one for two different rooms for way less than $1,000.
As Amazon's most basic in-house Fire TV, the 4-Series would be best suited for people who aren't super picky about saturation or brightness levels as long as it's a step up from their old LED TV — and this definitely will be. With the intuitive Fire TV platform built in, the 4-Series can access all of your favorite streaming apps, which you can arrange in whatever layout makes sense to you.
More Prime Day TV deals
43-inch TVs
Insignia 43-inch F30 4K Fire TV — $139.99 $199.99 (save $60)
Toshiba 43-inch C350 4K Fire TV — $189.99 $279.99 (save $90)
Amazon 43-inch 4-Series 4K Fire TV — $239.99 $369.99 (save $130 with Prime)
Amazon 43-inch Omni 4K Fire TV — $299.99 $399.99 (save $100)
Amazon 43-inch Omni QLED 4K Fire TV — $359.99 $449.99 (save $90 with Prime)
50- to 55-inch TVs
Amazon 50-inch Omni 4K Fire TV — $329.99 $479.99 (save $150)
Amazon 55-inch 4-Series 4K Fire TV — $339.99 $519.99 (save $180)
Amazon 55-inch Omni 4K Fire TV — $369.99 $549.99 (save $180)
Amazon 55-inch Fire TV Omni QLED 4K TV — $415.99 $599.99 (save $184 with Prime)
65-inch TVs
Toshiba 65-inch C350 4K Fire TV — $339.99 $419.99 (save $80)
Hisense 65-inch U6HF ULED 4K TV — $449.99 $749.99 (save $300)
Amazon 65-inch Omni 4K Fire TV — $597.99 $759.99 (save $202 with Prime)
TCL 65-inch QM7 QLED 4K TV — $699.99 $1,099.99 (save $400)
Hisense 65-inch U7 Mini LED ULED 4K TV — $747.99 $1,099.99 (save $654.25)
Samsung 65-inch S90D OLED 4K TV — $1,597.99 $2,197.99 (save $600)
Sony 65-inch Bravia 8 OLED 4K TV — $1,898 $2,499.99 (save $601.99)
LG 65-inch G3 OLED 4K TV — $1,999.99 $2,796.99 (save $797)
75-inch TVs and up
Roku 75-inch Select Series 4K TV — $499.99 $799.99 (save $200)
Amazon 75-inch Omni 4K Fire TV — $758.99 $1,049.99 (save $291 with Prime)
TCL 75-inch QM7 QLED 4K TV — $999.99 $1,499.99 (save $500)
Hisense 75-inch U8 Mini LED ULED 4K TV — $1,345.74 $1,999.99 (save $654.25)
LG 77-inch B3 OLED 4K TV — $1,796.99 $2,296.99 (save $500)
TCL 85-inch Q65 Mini LED ULED 4K TV — $899.99 $1,599.99 (save $700)
Sony 85-inch X77L 4K TV — $1,198 $1,498 (save $300)
Hisense 85-inch U8 Mini LED ULED 4K TV — $1,797.99 $2,799.99 (save $1,002)
Hisense 100-inch QD7 QLED 4K TV — $1,999.99 $2,999.99 (save $1,000)
